Jan Sjöcrona is an expert life strategist, trainer, author, and speaker. He studied Strategic Intervention Coaching, NLP-techniques and change management with world-renowned transformation and peak performance specialists. He is a Robbins-Madanes certified life coach.

Jan not only knows how to coach, but he also has extensive experience being coached. His coach helped him to focus, reset priorities and transform his life. Jan understands the value of expert coaching.

Before starting his coaching practice in 2014, Jan worked as a trial lawyer. He stood at the forefront of the (white collar) Criminal Defence Bar in the Netherlands. He has lectured, coached, and published extensively on law, legal skills and ethics, presentation techniques and communication styles.

Born in Sweden, Jan went to school and university in the Netherlands. He is married, with one daughter and is proud to have a grandson.